How to Get Your App Featured on the App Store

In today’s competitive app market, getting your app featured on the App Store can be a game-changer for your success. Being featured by Apple can significantly increase your app’s visibility, downloads, and revenue. In this article, we will discuss some strategies and tips to help you increase your chances of getting your app featured on the App Store.

Understanding the App Store’s Editorial Guidelines

Before you start thinking about how to get your app featured, it’s crucial to understand the App Store’s editorial guidelines. Apple has specific criteria for featuring apps, and it’s essential to align your app with these guidelines to increase your chances of being featured.

Some key points to consider when trying to get your app featured on the App Store include:

• Quality: Your app must be of high quality, with no bugs or crashes. It should offer a great user experience and provide value to users.
• Unique and Innovative: Apple tends to feature apps that are unique, innovative, and offer something different from what is already available on the App Store.
• Design: Your app should have a visually appealing design that is consistent with Apple’s design guidelines.
• Relevance: Your app should be relevant to current trends, events, or themes that Apple is promoting.
• Localisation: Make sure your app is localised for different regions and languages to increase its appeal to a global audience.

Tips for Getting Your App Featured on the App Store

Now that you understand the App Store’s editorial guidelines, let’s discuss some tips and strategies to help you increase your chances of getting your app featured:

Focus on User Experience

• Ensure your app is intuitive and easy to use.
• Pay attention to user feedback and make continuous improvements.
• Provide value to users with every interaction.

Leverage Apple’s Technologies

• Take advantage of Apple’s latest APIs and frameworks.
• Showcase your app’s capabilities and innovation through technology.
• Stay updated on Apple’s latest features to incorporate them into your app.

Engage with the Apple Developer Community

• Participate in forums, events, and conferences to network with other developers.
• Build relationships with Apple’s editorial team through community engagement.
• Stay connected with the latest trends and developments in the developer community.

Build a Strong App Store Presence

• Optimise your app’s listing with compelling visuals and a well-crafted description.
• Use relevant keywords to improve discoverability.
• Highlight your app’s unique selling points to attract users’ attention.

Promote Your App on Different Platforms

• Run targeted ads and social media campaigns to increase visibility.
• Create buzz around your app through marketing activities.
• Reach out to influencers and app reviewers to promote your app.

Monitor and Analyse Your App’s Performance

• Track key metrics such as downloads, user engagement, and reviews.
• Identify areas for improvement based on performance data.
• Make data-driven decisions to enhance your app’s performance and user experience.

Submit Your App for Consideration

• Provide a compelling pitch highlighting your app’s unique features and value proposition.
• Explain why your app deserves to be featured on the App Store.
• Follow submission guidelines and be prepared to answer any questions from Apple’s editorial team.

Conclusion

Getting your app featured on the App Store can be a significant milestone for your app’s success. By following the strategies and tips mentioned in this article and aligning your app with Apple’s guidelines, you can increase your chances of getting your app featured and reaching a broader audience. Remember to focus on user experience, leverage Apple’s technologies, engage with the Apple Developer community, build a strong App Store presence, promote your app on different platforms, monitor your app’s performance, and submit your app for consideration to maximise your chances of success.

Have a question or an app you want featured? Let us know! We specialize in app development and App Store Optimization (ASO) and can help you increase your app’s visibility and downloads. Contact us today to learn more!

FAQs:

1. What are some key points to consider when trying to get your app featured on the App Store?

• Answer: Some key points to consider include the quality of your app, uniqueness and innovation, design consistency with Apple’s guidelines, relevance to current trends, and localisation for different regions.

2. How can I increase my chances of getting my app featured on the App Store?

• Answer: To increase your chances, focus on user experience, leverage Apple’s latest technologies, and engage with the Apple Developer community.

3. What is the importance of user experience when trying to get your app featured?

• Answer: User experience is crucial as Apple considers it a critical factor when featuring apps. Ensure your app is intuitive, easy to use, and provides value to users.

4. Why is it essential to align your app with the App Store’s editorial guidelines?

• Answer: Aligning with the guidelines increases your chances of being featured. Apple features apps that meet specific criteria such as quality, uniqueness, design, relevance, and localisation.